Comfort, Woven With Purpose.
Our CELLIANT®-lined knitted jumper brings together cosy everyday comfort and innovative infrared technology, designed for dogs who deserve more from the layers they live in.
Beneath the so...
Uniquely Designed. Targeted Recovery.
Uniquely designed to wrap around the areas dogs often rely on most, the CELLIANT®-infused Rear-End Wrap brings targeted infrared technology to the hips, legs and hindquarters.
Its...
A Coat With a Purpose.
More than a layer for cold days, our CELLIANT®- Waterproof dog coat combines everyday protection with advanced infrared technology to support your dog wherever the day takes them.
The inner lini...
More Than a Bed. A Better Way to Rest.
Designed for more than comfort, our CELLIANT®-infused dog beds turn the time your dog already spends resting into an opportunity to support their everyday wellbeing.
At the heart...
Comfort, Woven With Purpose.
Our CELLIANT®-lined knitted jumper brings together cosy everyday comfort and innovative infrared technology, designed for dogs who deserve more from the layers they live in.
Beneath the so...
A Coat With a Purpose.
More than a layer for cold days, our CELLIANT®- Waterproof dog coat combines everyday protection with advanced infrared technology to support your dog wherever the day takes them.
The inner lini...
More Than a Bed. A Better Way to Rest.
Designed for more than comfort, our CELLIANT®-infused dog beds turn the time your dog already spends resting into an opportunity to support their everyday wellbeing.
At the heart...
Uniquely Designed. Targeted Recovery.
Uniquely designed to wrap around the areas dogs often rely on most, the CELLIANT®-infused Rear-End Wrap brings targeted infrared technology to the hips, legs and hindquarters.
Its...
Adventure Out. Recovery In.
Designed for dogs who are always ready for what’s next, the CELLIANT®-infused Launch n Lounge Mat brings comfort and recovery wherever the day takes you.
Whether it’s a day at the beach, a ...
Be First When We Launch
Why Standard Pet Products Are Failing Your Dog
Your dog spends up to 14 hours a day resting. Standard beds, mats, wraps and coats do nothing with that time. No infrared, no temperature regulation, no recovery.
Harder Days, Slower Recoveries
Active dogs and older dogs both take longer to bounce back after a big day out. Most pet products give them nothing to recover on.
Cheap Products That Give Up
Many traditional pet products are built to a price. Beds flatten within months, covers pill, and wraps and coats lose their shape.
Poor Sleep Quality & Restlessness
Without active circulation support, dogs toss and turn instead of benefiting from restorative deep sleep cycles.
How Infrared Pet Recovery Works
Backed by clinical research in human studies. Our 3-step fabric technology turns wasted body heat into full-spectrum infrared energy.
01
Captures Body Heat
As your dog rests, the body heat they are already producing is absorbed by minerals embedded in the fibre.
02
Converts to Infrared Energy
Bio-responsive minerals convert that heat and reflect it back as safe, full-spectrum infrared energy into muscles and tissue.
03
Boosts Oxygen & Circulation
Increases local circulation and tissue oxygen levels to support faster recovery and more restful sleep.
Built Different for Premium Pet Wellness
3 core pillars that set Pet Culture Co apart from ordinary pet shop beds.
Lively Longer
Infrared-Infused Fabric
Unlike standard pet products, our infrared-infused fabric increases local circulation and tissue oxygen levels to support faster recovery after a big day. No electricity. No cables. No batteries.
Orthopaedic Core
Ultra-High Density Orthopaedic Core
Built for small, large, active or ageing dogs, without sagging or flattening after months of heavy daily use.
engineered for animals
Machine Washable
Removable cosy outer cover engineered for high durability against active paws, moisture, and everyday wear.
Advanced CELLIANT® Fabric & Ergonomic Features
CELLIANT converts natural body heat into full-spectrum infrared energy, clinically demonstrated in human studies to increase local circulation and tissue oxygen levels. Combined with high-density orthopaedic memory foam, it is designed to support comfort for working dogs, seniors and active breeds.
CELLIANT infrared-emitting mineral yarn blended directly into the fibre
Orthopaedic dual-foam core built to last
Bolstered pillow rim for natural chin rest and a secure place to settle
Non-slip gripper bottom perfect for wooden floors and playtime
100% machine-washable heavy-duty cover with hidden safety zipper
Breathable, temperature-regulating construction
♨Clinically Studied & Tested
CELLIANT infrared technology is used in human athletic and wellness textiles worldwide.
Our Reviews
Chosen by those who expect more
★★★★★
As an athlete, recovery is such a big part of my life, so it made sense to me that I should help my senior dog recover after his exercise, especially as he’s older. I’ve been using the Pet Culture Co. Rear End Wrap with my old boy, Boris. When I first adopted him, I noticed he was restless after walks, but since using the CELLIANT® technology in the wrap, I can see, it helps him recover and gives him a more restful sleep.
Tori Shipton, NRLW player, NSW U19 representative and Australian PM’s XIII rep. Boris wears our Rear End Wrap (Pictured)
★★★★★
We are an Active Family of five, we use the Launch n’ Lounge Mat after long walks, beach days and big weekends out, and I love having a dedicated place where Pappi can switch off and recover, in the car at the game and just at home.
Niclyn Star. Pappi on our Infrared Launch 'n Lounge Mat.
★★★★★
Designer of the Lively Longer range and have been living with my two Boxer boys and our Pet Culture Co products for 12 months now - the beds at home, the Launch n Lounge Mat when we’re out, and the Rear End Wraps when they need a little extra care. My testimonial to the benefits of CELLIANT is from my heart, because I can see the difference in my dogs and my head, because when the foundation is Scientific, that makes it everything.
Anne Doyle, founder of Pet Culture Co and dog mum to Ace (Pictured)
★★★★★
My dog has always been a little anxious and can find it hard to switch off, so having a space that feels like his own has made such a difference. His Pet Culture Co. bed has quickly become his safe place in the house. It’s where he goes when he wants some quiet time, where he curls up after a busy day, and where I see him completely relax and recover I originally chose the bed because I loved the idea of CELLIANT® supporting his wellbeing while he rests, but seeing how much he genuinely loves being on it has been the best part.
Lachlan Mcgrath. Scruffy rests on our Infrared Recovery Bed.
We may be new, but we don't do "set and forget." From the first question to year three of ownership, our team is here to make sure you and your dog are looked after.
✦Our care team, with backup
Talk to a human, not a help centre
Every enquiry - sizing, setup, washing, warranty - is answered by someone who actually knows dogs and actually knows this bed. Reach us by email during AEST business hours.
We stand behind every stitch
Being a new, independent brand means we have everything to prove. That's why we go further than the big names -and why we treat every customer like a founding member.
Real Humans, Real Fast
Message our Australian-based care team and hear back within one business day. No bots, no ticket queues - just fellow dog people who know the product inside out.
Never Washes Out
The infrared minerals are embedded in the core of the fibre, not coated on the surface. Wash it as often as you need to. It keeps working for the life of the product.
Built To Last, Backed By Us.
Every product is made to stand up to real dogs and real use. If something isn’t right, tell us and we’ll sort it out.
We Sweat The Details
Hidden zips, non-slip bases, seams tested to hold, colours to suit every household. We obsess over the detail.
Raising the Standard of Dog Care in Australia
"We had always invested in our own recovery. Better mattresses, recovery tools, preventative care. When we went looking for the same for Tyson, the options felt limited. Foam beds. Basic braces. Nothing that actively supported recovery. Nothing that felt like enough."
